Your guide to creating a Bespoke Christmas Collection for your brand
As we are forever in the Christmas spirit here at British Christmas Jumpers we have designed a step by step guide on how to design your very own custom Christmas jumper.
Step 1- The Idea...? The Campaign...? The Amplifier...?
Social Media Competition...? Charity Fundraiser...? Influencer or PR Campaign? In-Store Christmas Uniforms...? Staff Christmas Party...? User Generated Content Campaign?
These are some of the innovative ways brands have used and amplified their marketing by using Bespoke Christmas Jumpers
(Above) Absolutely Fabulous the movie Christmas jumper in support of Macmillan. Featuring Jessica Alba and Kelly sawyer wearing the Ab-fab Christmas jumper (bottom left) and the original Patsy and Edie - Joanna Lumley and Jennifer Saunders flaunting their bespoke jumper (bottom right)
Step 2 - The Products and Design
Here at our knitwear factory in Leicester we like to make the design process as simple as possible for you, which is why we have a selection of jumper templates we can send to you for customisation or alternatively our experienced designers can design on your behalf.
We also accept sketches, as demonstrated below by Vimto, or if you are a Adobe Photoshop pro or an experienced designer we also happily accept CAD drawings and spec sheets.
Vimto's original design sketch (top right), followed by the finished bespoke Christmas jumper (bottom left) featuring the Facebook competition and promotional giveaway campaign (bottom right)
Our bespoke knitwear design service
Alongside transforming your artwork into a 3D reality our experienced design team offers a custom design service. We endeavour to create a Christmas jumper which will match your every expectation and end customer goals.
Step 3- Understanding Knitwear Gauges
We have different machines which knit at different 'thicknesses' so deciding the gauge which is the 'chunkiness' of the fabric you would like is important to the design.
What does knitwear gauge mean...? Knitwear gauges refer to number of needles in one inch on our machines.
A good way of understanding gauges is to think of it like this… 12 gauge means 12 needles are needed to knit 1 inch of fabric. So, these needles are very fine and produce fine gauge knitwear. Here’s another example, we also have 7 gauge machines, which means 7 needles are needed to produce 1 inch of fabric resulting in a more ‘chunky’ knit than a 12 gauge piece of knitwear
- We find 7 gauge jumpers are good for brands with more structured branding, and 12 gauge for brands with more artistic branding
Step 4- Choosing colours for a knitted jacquard pattern
When designing a Christmas jumper, something to bear in mind is that in a jacquard design (jacquard is a knitting term for a design pattern) our machines can only knit a maximum of 3 colours per row, and a maximum 5 colours overall.
Step 5- 3D Knitwear CAD
Once we have received your concept our in-house design team work their magic by producing a beautiful 3D CAD for your consideration, on approval we will then proceed to a knitted sample.
Step 6- Bespoke back neck labels
Examples of bespoke back neck labels which we design and source for you as part of our complete package.
Step 7- Lead-times
We hope that this article has given you an understanding how to curate your own Christmas Collection! So, enjoy and get creative! And we look forward to working on your designs with you soon!!
To start your design journey please contact Bhavik Master at firstname.lastname@example.org or on +44 (0)116 402 9993
Here are some examples of our happy customers!
(Above) Absolutely Fabulous the movie Christmas jumper in support of Macmillan cancer support. Featuring Jessica Alba and Kelly sawyer wearing the Ab-fab Christmas jumper (bottom left) and the original Patsy and Edie - Joanna Lumley and Jennifer Saunders flaunting their bespoke jumper (bottom right)
(Above) Gourmet Burger Kitchens Bespoke Christmas was featured in the Metro (top right) and Time Out London as part of their custom GBK Christmas jumper giveaway promotion at the London Soho restaurant
(Above) ao.com's colleagues looking extra festive in their bespoke Christmas jumpers at the Bolton head office- as featured in the Bolton News (left), ready for Christmas jumper day in support of save the children.
(Above) Smeg UK head office looking great in their bespoke Smeg themed Christmas jumpers in support of save the children UK for Christmas jumper day!
(Above) Help for Heroes bespoke Christmas jumper and Christmas gift set
(Above) Bespoke Download festival Christmas jumper and custom Metallica 'scary xmas' Christmas jumper made under license for Live Nation