THE MULTICULTURAL CHRISTMAS JUMPER
Established in 1987, Jack Masters is a family owned knitwear design house & manufacturer based in Leicester, England. Fast forward 25 years to 2012 and Jack Masters launches British Christmas Jumpers. A fun festive and family driven business which focuses on producing high-quality Christmas sweaters, which are built to last.
The multicultural Christmas sweater is the brand's most popular product and is the most iconic. In 2014 the jumper generated a huge amount of press, not just nationally, but also on an international scale. The jumper became so iconic due to it's modernistic approach to a very conservative and traditional holiday. British Christmas Jumpers wanted something that reflects not only the brand itself but also the multi-faith nature of the UK and the home town in which our brand is based.
So, let's take a look at what the jumper features…
On the 20th November 2014, the jumper was being featured on major newspapers and news channels, starting off with the Mail Online and then snowballing (excuse the pun) from then on.
Sales soared, and the Multicultural Christmas jumper became the most successful own label product in the history of Jack Masters. The brand is looking forward to continuing the momentum in 2017.
Watch our short video all about this magnificent creation and be sure to subscribe to our channel!